Alessandra Ghini has over 20 years experience in marketing with an emphasis on brand strategy, marketing communications, program development and product marketing. She is a key resource at Gaines Consulting with deft facilitation skills and sharp insights on creativity, strategy and creation of company values. Alessandra is a cofounder of Go Strategy Consulting.
She started her career in technology, working for Macromedia, HandSpring and Apple. While at Apple, Alessandra led the marketing communications team for software, music and services and drove world-changing product launches, including the iPod mini, the iTunes music store and iTunes for Windows.