Alessandra Ghini has over 20 years experience in marketing with an emphasis on brand strategy, marketing communications, program development and product marketing. She is a key resource at Gaines Consulting with deft facilitation skills and sharp insights on creativity, strategy and creation of company values. Alessandra is a cofounder of Go Strategy Consulting.
She started her career in technology, working for Macromedia, HandSpring and Apple. While at Apple, Alessandra led the marketing communications team for software, music and services and drove world-changing product launches, including the iPod mini, the iTunes music store and iTunes for Windows.
She went on to consult both independently and as an employee for SY Partners and Embarcadero Partners. At SY Partners, Alessandra led a long-term engagement with Starbucks to redefine the brand strategy in anticipation of their 40th anniversary. The work she led resulted in significant internal changes that were also signaled externally by a new logo. At Embarcadero Partners, she led marketing positioning projects for Dell Corporation, including rethinking and aligning the positioning and messaging after the merger of two business units.
As an independent consultant, Alessandra continued work with Starbucks on brand strategy alignment for VIA and Evolution Fresh. She has also led successful brand strategy development for Fandor, Roots of Change, 18 Reasons, rePlanet and Belcampo Inc.
Alessandra sits on the board of the Ansel Adams Foundation and is an advisor for the Eat Real Festival and Food Craft Institute.
She earned a BA from University of California, Santa Barbara.